28 October 2015: HSMAI Europe invites you to Dublin

Sign up today for the first HSMAI Europe National Conference in Dublin, focusing on Digital Marketing, Distribution, and Revenue Optimisation. The conference will take place on Wednesday 28 October at the Gresham Hotel in Dublin.

Please remember to book your room at The Gresham Dublin since Dublin is busy during this time. You can book your stay here:  http://www.gresham-hotels-dublin.com/

This will be the first ever HSMAI Europe conference held in Ireland. Join us for a day full of motivational industry leaders sharing their thoughts and insights on the hot topics and future trends of the Hotel and Travel Industry.

Alex Gibson (right), Assistant Head of School at Dublin Institute of Technology, will be conducting interviews with the industry leaders throughout the day.

Preliminary programme:

	08:00 – 09:00: Registration, networking and coffee
	09:00 – 09:15: Welcome & Update from HSMAI Europe By Ingunn Hofseth President & CEO, HSMAI Europe
	The moderator of the day is Stephen Williams, Sales and Marketing Director at Windward Management and member of HSMAI Europe Digital Marketing Advisory Board
	09:15 – 09:45: Automation & Innovation – the new face of Travel By Ross Mooney, Senior Account Manager, Google
	09:45 – 10:15: What’s going on and where are we headed? A European Hospitality State of the Union By Lennert de Jong, Commercial Director, citizenM Hotels and Chair of the HSMAI Europe Revenue Management Advisory Board
	10:15 – 10:35: Coffee break
	10:35 – 11:05: Rate parity: A brave new world or business as usual? What are the strategies that hotel chains implement to take advantage of the new rate parity rulings and how does this impact their ranking position on the online travel agencies? Adriaan Coppens, Co-founder & CEO at OTA Insight, presents and initiates a debate with the panel and the  conference attendants.
	11:05 – 11:35: The New Search Landscape for Hotels. Ads functionality across Search and Maps as well as the broader changes that Hotels and OTAs are making within the Search landscape. By Edward Lines, Online Account Manager, Google
	11:35 – 12:05: The Six Steps to Direct Booking Success. Learn about the techniques being applied by the global industry leaders in driving direct bookings for hotels. By James Osmond, GM EMEA, Triptease
	12:05 – 13:00: Lunch
	13:00 – 13:30: Roundtable discussions – Session 1 Concurrent sessions led by specialists in their field.
	1: Revenue Management versus Revenue Optimisation. We will discuss the differences between Revenue Management and  Revenue Optimisation in a digital marketplace, and how these differences are critical to your sales, marketing and revenue strategies. By Michael Talbot, Sales Director UK, Ireland and Scandinavia, Infor EzRMS
	2: What is your perfect mix? What is the right mix of spend on different channels and tools to achieve the best return on investment in 2016? How does it vary according to property type and strategy. By James Osmond, GM EMEA, Triptease
	3: A European Hospitality State of the Union. By Lennert de Jong, Commercial Director, citizenM Hotels and Chair of the HSMAI Europe Revenue Management Advisory Board
	4: What Planners Actually Want in a Venue Proposal – what will help them to say YES! By Ciara Feely Cahalane, Conference Converter, Wow & Win More Conference Business
	5: What you need to know about TripConnect Instant Booking. By Karen Rafferty, Marketing Manager, Avvio
	13:30 – 14:00: Roundtable discussions – Session 2 A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.
	14:00 – 14:20: Coffee break
	14:20 – 15:20: Fireside chat with Howard Hastings from Hastings Hotels and Jonathan Ragget from Red Carnation By Frank Reeves, Founder and CEO, Avvio
	15:20 – 15:30: Conclusion of the educational part & summary of the day
	15:30 – 17:00: Drinks reception

Prices including coffee breaks, lunch and drinks reception:

1. HSMAI Europe member: EUR 150

2. Non-member: EUR 250

3.Non member including one year membership in HSMAI Europe. This ticket includes one year of personal membership in HSMAI Europe for people working in: hotels, airlines, restaurants, destination companies, cruise lines, travel agencies, tour operators etc. EUR 395

4. Non member including one year membership in HSMAI Europe.This ticket includes one year of personal membership in HSMAI Europe for suppliers and vendors. EUR 595

Read more on HSMAI Europe membership here.

A special thank you to HSMAI Europe Gold partner Avvio

Location: Gresham Hotel Dublin, 23 O Connell Street, Dublin 1, Ireland

CANCELLATION POLICY: Cancellations received three weeks prior to the conference will receive a full refund less a 75 Euro administrative fee. Cancellations received between three and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded. All cancellations must be received in writing.